The promotion model of Italian tourism is complex and quite split at present: each region, but more specifically each single municipality, plans its own promotional activity, both in Italy as well as abroad, often independently. This is a critical aspect of the Italian tourist system connected to the difficult governance of a sector where each single local authority has a lot of freedom: but which players are promoting Italian tourist products? and how the italian tourist operators evaluate the promotional activity of these authorities? Download JFC Report.

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